‘Confucian Entrepreneurship’ (Rushang) is a compound concept embracing humanistic tradition (儒) and business dynamism (商); the ideal 21st-century ‘Confucian Entrepreneur’

Confucian scholar Tu Weiming regards the Confucian Entrepreneur ideal as one of concerns for the broader political, social and cultural health of the society in which commercial endeavours can

their best are more than rational self-maximisers; they seek intrinsic meaning in their activities.’