Professor Emeritus of the Graduate School of International Studies at Seoul National University, Dean of the Center for In-ternational Competitiveness (CIC), and Chair Professor of aS-SIST. Major research fields: international competitiveness, cross- cultural management, and Korean (and Asian) business and economy; Selected publications: The Art of Strategy: Sun Tzu, Michael Porter, and Beyond (2018), The Strategy for Ko-rea’s Economic Success (2016), etc.